Business Ecosystem

According to the blog, Brink News, of the Marsh & McLennan group (of which Marsh, Oliver Wyman, among other companies are part), we are entering the era of business ecosystems.

These business ecosystems are networks of companies, which collaborate together to give their customers a comprehensive experience. This is what we strive at DIGIT-A as our purpose and mission of being.

New technologies, data use and new emerging platforms could allow digital ecosystems to unlock more than 100 trillion (with T) dollars from the so-called digital dividend by 2025.

This reinforces our conviction of DIGIT-A collaboration model, the collaborative economy between companies is a strong bet in the future. Where some companies prepare quickly to be more agile and dynamic, because the biggest does not win, now the fastest wins.

The underlying benefits of this model, unfortunately for some, are not evenly distributed. Those companies that are close to their customers, and anticipate their consumption changes, those companies based on innovation and new technologies will be more prepared to take advantage of business opportunities.

Of course, there are also risks in this model, such as business fragmentation (which is already an unavoidable fact in many sectors), reputation or operational risk management.

Companies that participate in ecosystems need to review how they handle data, how they motivate their staff, how they influence regulation or society, like many other issues. This is why it is so important that there is broad cooperation not only with companies, but with the administration, academic sector or society in its broadest concept; “Otherwise, we run the risk of damaging the health of our future global economy.”

Not everything is competition, organizations can innovate through collaboration with complementary organizations, creating new synergies and opportunities for innovation.

Companies must innovate to survive and thrive in a digital society and according to the Quint Group, these ecosystems are a managed, but open, innovation channel in which co-innovators can be competitors, suppliers or even customers.

This collaboration within an ecosystem, such as DIGIT-A, will provide a balance that is the sum of all strengths, growing the market and benefiting all its partners.